Why do we process this personal data?
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What is the legal basis for processing?
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To provide you with the information you request via the website.
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Using your personal data in this way is necessary for us to respond to your request.
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To authorise access to our services.
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When requesting a service like creating an account, certain personal data is necessary to ensure we get in contact with you and provide what is requested.
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To manage your account, for example by sending you a password reminders or notifications of changes to your account details.
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Using your personal data in this way is necessary for us to provide you with an online account and to respond to your request.
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To fulfil your order where you have made a purchase from one of our websites.
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Using your personal data in this way is necessary for us to perform our contractual obligations where you have placed an order.
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To provide recommendations for our shoppers on our webshop.
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It is our legitimate interest to communicate with customers regarding upgrades related to the products they have purchased.
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To carry out statistical analysis about the use of the website to better understand how our website is used and make improvements to it.
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It is in our legitimate interest to look at this information to understand how our website is being used, and to manage and improve it. Since no sensitive personal data will be processed and the processing is limited, we have concluded that our legitimate interest to conduct the analysis and improvements takes precedence over your privacy interest.
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To better understand your interests and preferences, in order to provide you with an experience and contents that are tailored to those interests and preferences, for example through use of behavioural analysis, marketing automation and voice of the customer activities via surveys.
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It is in our legitimate interest to look at the preferences that we derive from your browsing behaviour and answers you willingly provide to voice of the customer activities so that we can personalise your user experience and the contents we serve you where this is in line with your marketing choices (see below).
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To send you communications and contents about relevant solutions and services, in accordance with your marketing preferences.
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We will only send you relevant content where we have your consent to do so.
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To offer you guided solution selection tools to assist you with selecting the correct product or service.
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Using your personal data in this way is necessary for us to respond to your request.
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To comply with legal requirements to which we are subject, such as tax or financial reporting requirements.
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Using your personal data in this way is necessary for us to comply with our legal obligations.
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To better understand your wishes, expectations and requirements in order to develop our activities, products and services, offerings, customer service and communications to you.
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It is in our legitimate interest to look at the feedback we derive from survey responses to enable good customer service and support, deal with your questions, correct erroneous data or dispatch information that you have requested. If we want to be able to identify an individual person in a survey, this is only done if expressly stated.
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To statistically analyse your feedback from surveys over time in order to develop and improve our activities, products and services, offerings, customer service and communications to you.
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It is in our legitimate interest to analyse the behaviour and patterns of customers through the survey responses over time to provide recommendations and adapted services based on the interests of others with similar behaviour patterns. Surveys may be sent to you again to compare results from the previous ones and verify that we are improving.
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